February 1, 2021
We believe that changes are imperative especially in this time of turbulence. Life does not stand still; the wind is changing sometimes very unpredictably carrying the waves and giving new directions. The digital world dictates new tendencies and old-fashioned schemes are not working anymore. This is the time to conduct brainstorming, implement new ideas, modify old systems, think out of the box and get out of the comfort zone while maintaining established fundamentals.
MarCap decided to refresh the style and blow new spirit into branding collaterals. You might notice from the cover of this Newsletter issue that we have changed the logo. The “M” symbol became more obvious as a sharp and strong sail with the sun rising on the East. As the wind is blowing - a sail is bending, but a vessel staying stable in challenges. And the sun is always rising despite any difficult challenge.
We kept Navy Blue as a priority colour as a symbol of water, moreover, this tone makes us calm, giving the feeling of comfort and satisfaction, eternity and wisdom. In contrast, we threw in a shade of red that represents passion and the ability to fight when needed.
We believe in principles and doctrines reflecting our business. That is why MarCap has a Vision, a Mission and Values, keeping up with its own principles and remain focused on its priorities.
Step by step and by the end of this year we are targeting to totally implement our new branding look. Movement is life and development is a necessity. MarCap is embracing change and hopes you will like our new look.